USER EXPERIENCE EVALUATION USING HEURISTIC APPROACH ON SPOTIFY APPLICATION

Abstract

Spotify is one of the most widely used music streaming service applications in various circles. This application provides various features, such as music playback, playlist creation, podcast, and song recommendations. Although it is popular and has an attractive appearance, in its use there are still some obstacles that can affect the comfort and user experience. Therefore, this research aims to evaluate user experience on the Spotify application using a heuristic evaluation approach. The research method used is a heuristic evaluation based on the ten principles of nielson's usability. Evaluation is carried out by observing the flow of application usage, identifying problems in the interface, and grouping findings based on heuristic aspects. The evaluation results show that Spotify in general already has good usability, but there are still some problems, such as lack of clarity of icons or terms in certain features, inconsistency in the display of some menus and limited system feedback to user actions. Based on these results, this study proposes several improvement recommendations, especially in the aspect of navigation clarity, interface consistency, and information delivery to users. It is hoped that the results of this research can help improve the quality of the Spotify application user experience so that it is easier to use and more comfortable for users.